Sites Like Etsy: Which Marketplaces Are Worth Your Time?

Etsy’s model has one core advantage.

Buyers find your products without you paying for the traffic. These are the other sites that work the same way.

Per each platform’s published terms as of 2026. Fees change – verify before listing.

Is Creative Market the Best Etsy-Like Marketplace for Digital Products?

Creative Market is the closest platform to Etsy specifically for digital product sellers. It operates as a curated design marketplace with millions of monthly buyers seeking fonts, templates, graphics, and design assets. Sellers receive approximately 55-60% of the sale price (per Creative Market’s published seller program terms). Unlike Gumroad or Payhip, Creative Market provides genuine marketplace discovery – buyers browse and find products without the seller driving traffic.

Creative Market has operated as a design marketplace since 2012. Its buyer base arrives specifically to purchase design assets, which means search intent is strong and conversion rates for well-presented products tend to outperform general marketplace averages.

What Creative Market shares with Etsy:

• Buyers browse categories and discover products without seller-driven advertising
• Product quality and presentation matter more than seller follower count
• The marketplace controls search ranking and featured placement
• Community reviews and ratings affect visibility over time

Where Creative Market differs from Etsy:

• Strict product quality standards – applications are reviewed and products can be rejected
• Entirely digital – no physical goods, no handmade or vintage categories
• Higher commission rate than Etsy’s blended fee of roughly 11-12%
• No equivalent discovery channel for non-design digital products

Who Creative Market works for:

Sellers of Canva templates, font files, PowerPoint presentations, Figma UI kits, Photoshop assets, stock photography, and vector illustrations. If your digital product is a design file or creative asset, Creative Market’s buyer pool is genuinely aligned with what you are selling.

Who should look elsewhere:

Ebooks, courses, Notion templates, spreadsheets, music, code libraries, and non-visual digital products are poor fits for Creative Market. The platform’s curation process favors design assets over information or software products.

Not sure which platform fits your product type? Download our Platform Comparison Cheat Sheet – a one-page reference covering fees, traffic sources, and best-fit use cases for the top platforms. Free.

Does Amazon Handmade Work Like Etsy for Independent Sellers?

Amazon Handmade is Amazon’s curated marketplace for artisan-made physical products. It charges a 15% referral fee per sale (per Amazon’s published Handmade fee schedule) and gives sellers access to Amazon’s massive buyer base. Amazon Handmade is built for physical handmade goods, not digital products – digital file delivery is not supported. For physical handmade sellers, it provides the largest marketplace reach in this category.

Amazon Handmade launched in 2015 as a direct response to Etsy’s growth. Sellers must apply and receive approval as artisans; products must be genuinely handmade, hand-altered, or hand-assembled. Resellers and mass-produced goods are not accepted.

How Amazon Handmade compares to Etsy on fees:

Amazon Handmade’s 15% referral fee is higher than Etsy’s blended rate on most transactions. The tradeoff is volume: Amazon’s buyer base dwarfs Etsy’s, and products listed on Amazon Handmade benefit from Prime eligibility and Amazon’s fulfillment infrastructure.

The core limitation for OfferEngine’s audience: Amazon Handmade does not support digital file delivery. If you sell templates, printables, ebooks, or any other digital download, Amazon Handmade is not a viable option. The platform is strictly physical handmade goods.

How Do Redbubble and Society6 Compare to Etsy?

Redbubble and Society6 operate as print-on-demand marketplaces: sellers upload artwork, and the platform handles printing, shipping, and customer service on physical goods. Redbubble allows sellers to set a custom markup above the platform’s base price; Society6 pays artists a 10% base commission on most products (per Society6’s published artist program terms). Both platforms provide built-in buyer discovery similar to Etsy, but product range is limited to printed goods.

Print-on-demand marketplaces occupy a specific niche in the “sites like Etsy” category. The model is fundamentally different from Etsy: instead of creating and delivering your own products, you upload designs and the platform produces physical goods when orders come in.

Redbubble key details (per Redbubble’s published artist resources):

• No upfront cost to list designs
• Sellers set a markup percentage above Redbubble’s base price
• Redbubble handles all printing, shipping, returns, and customer support
• Monthly payouts when earnings exceed $20
• Discovery through Redbubble’s search, collections, and trending feeds

Society6 key details:

• No upfront cost to list designs
• Artists earn 10% on most product types by default; customizable margins available on art prints
• Society6 handles all production and fulfillment
• Monthly payouts

What these platforms share with Etsy:

Both Redbubble and Society6 are discovery marketplaces. Buyers browse and find designs without sellers driving the traffic. That passive discovery model is what makes them “like Etsy” in the core sense – you upload products and buyers arrive from the platform’s own audience.

What they don’t share with Etsy:

Sellers on these platforms have no inventory to manage, no shipping responsibility, and minimal customer service involvement. The tradeoff is lower margins and zero customer data – the platform owns the buyer relationship entirely. There is no equivalent to building an Etsy shop following or email list from Redbubble or Society6 buyers.

For digital product sellers who want to monetize original artwork or illustration work without managing physical inventory, these platforms offer low-friction marketplace access. For sellers of templates, ebooks, or other information products, neither platform applies.

Is Bonanza Worth Using as an Etsy-Like Marketplace?

Bonanza is a general independent-seller marketplace supporting handmade goods, vintage items, and unique products alongside general merchandise. Its fee structure starts at 3.5% of the final offer value (per Bonanza’s published fee schedule), making it one of the lower-cost discovery marketplace options. However, Bonanza’s buyer traffic is significantly smaller than Etsy’s, and sellers report that organic discovery without paid advertising is limited.

Bonanza launched in 2008 as an alternative marketplace for independent sellers. Unlike Etsy, Bonanza does not require items to be handmade or original – general merchandise and imports are permitted alongside handmade and vintage goods.

What Bonanza offers that Etsy does not:

• Etsy import tool (list your existing Etsy products on Bonanza with minimal setup)
• Lower base fee: 3.5% on transactions up to $500, with lower percentages on higher-value items
• No per-listing fee
• Access to buyers actively searching for non-mass-market goods

Where Bonanza lags behind Etsy:

Bonanza’s buyer traffic is a fraction of Etsy’s. For most sellers, generating meaningful volume requires either paying for Bonanza’s advertising boost (which adds to the effective fee rate) or driving external traffic. As a standalone discovery marketplace, Bonanza does not deliver the passive buyer volume that Etsy does at comparable product categories.

Bonanza works best as a supplementary listing channel alongside Etsy or Amazon – the low fee structure makes it worth adding if you already have listings elsewhere, but it is rarely worth treating as a primary marketplace.

Which Site Is Most Like Etsy for Digital Product Sellers?

Creative Market is the strongest equivalent to Etsy for digital product sellers. It provides genuine marketplace discovery where buyers find your products without you paying per click, its buyer base is aligned with design and digital assets, and it has been operating as a viable revenue channel for independent designers since 2012. The higher commission (roughly 40-45%) is the cost of built-in audience access – the same tradeoff Etsy sellers make.

Decision guide:

One note on multi-homing: most of these platforms have no exclusivity requirements. Many digital product sellers list on Etsy for marketplace discovery while selling through Creative Market for design-buyer access simultaneously. The strategies are complementary, not competing.

For digital product sellers who want to sell directly without marketplace commission – owning the customer relationship and keeping more revenue – platforms like Gumroad and Payhip are worth considering alongside or instead of marketplace-based options. See our Etsy alternatives guide for a full breakdown of that category.

For a broader look at where to list, see our best platforms to sell digital products comparison.

Frequently Asked Questions

What are the best sites like Etsy for selling digital products?

Creative Market is the strongest Etsy-like marketplace for digital product sellers. It provides built-in buyer discovery with a buyer pool specifically seeking fonts, templates, graphics, and design assets. Sellers receive approximately 55-60% of the sale price per Creative Market’s published seller terms. For digital sellers who drive their own traffic and want lower fees, Gumroad (10% flat fee) and Payhip (5% on the free plan) are direct-sale alternatives.

Which sites like Etsy have lower fees?

Bonanza’s base fee of 3.5% of the final offer value (per Bonanza’s published fee schedule) is lower than Etsy’s blended rate of approximately 11-12%. However, Bonanza’s buyer traffic is significantly smaller and generating volume often requires paid advertising. Creative Market’s commission of roughly 40-45% is higher than Etsy’s, but the aligned buyer base can offset that through better conversion rates on design-specific products.

Can you sell digital files on sites like Etsy?

Creative Market and Etsy are the two primary discovery marketplaces that support digital file delivery. Amazon Handmade, Redbubble, and Society6 do not support standalone digital downloads – their models are built around physical product fulfillment. Gumroad and Payhip support digital file sales but are direct-to-consumer storefronts rather than discovery marketplaces, meaning sellers must drive their own traffic.

Is Amazon Handmade a good site like Etsy?

Amazon Handmade operates on a marketplace discovery model similar to Etsy and charges a 15% referral fee per sale (per Amazon’s published Handmade fee schedule), which is higher than Etsy’s blended rate. It provides significantly more buyer traffic than Etsy, but the platform is restricted to physical handmade goods. Digital product sellers cannot use Amazon Handmade for file-based products.

Keep Reading

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• Best Platforms to Sell Digital Products
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